4. Who is the demographic? How does the Mere Exposure Theory play into this?

When it comes to demographics, the commercial targets all the household members. Everyone in the household is likely to get involved with varied chores now and then. This is likely to mess up the house in certain ways where Bounty would come in handy. The commercial targets all genders since it can be easily used by both men and women. It does not also appear to have a preference with the consumers’ occupation.

The Mere Exposure Theory works positively for this commercial. People are already familiar with papers towels, and the more they see the advert, the more the bounty brand is likely to stick to their minds. The existing familiarity will prompt them to pick this brand whenever they are at the store.

5. Primacy vs. recency?

In the case of this commercial, the recency effect seems to make more sense. This is the type of commercial that is likely to appear with consistent frequency. It is a product existing in a market where differentiation is minimal, and the purchase of consumers occurs continuously. As a result, the recent information that the consumers will see regarding the product is more likely to be more influential in the purchasing prospects than the information that was absorbed earlier. Recency effect asserts that people have the tendency to remember the information that was presented most recently regarding a product above all else.

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