Question 5

A brand promise is a commitment that the company makes to its customers which must be fulfilled. Amazon prime brand promise comprises of shipping goods for their clients at affordable rates. Secondly, the corporation promises to deliver their items and services within the shortest time possible. It the reason why it offers two-hour free delivery services to its clients.

Additionally, the entity ensures that the customers get any products that they require in the market (Winer & Dhar, 2014). Currently, it is the leading online shop across the globe. Moreover, the corporation promises to offer quality and reliable services to its customers. This is the reason why the firm offers a twenty-four-hour service.

Therefore, people can place their orders at any time as they wait for the corporation to confirm their requests. Amazon prime also promises to offer client premium services at an affordable rate throughout the year. The company is also committed to ensuring that it educates the public through its music and video shows (Kotler& Keller, 2016). Furthermore, Amazon prime is determined to create value and make a significant difference in people’s lives. The company studies the market and avails the products that their clients need. Besides, the firm promises to build a better relationship with its customers and listen to their grievances. Finally, the company is committed to offering a different product that distinguishes its products from those of competitors. The primary goal is to avoid confusing the customers and increasing the confidence of the clients in the business.

Question 6

Strengths

• Amazon prime company is one of the leading corporations in the internet provision and media industry across the globe. One of its advantages is that it can deliver more than one million goods for orders that surpass $35. Additionally, they also offer their products within a short duration.
• Secondly, people can also access instant video streaming via their smartphones and laptops. Members who have subscribed to their services can access thousands of films and TV shows. This is a service that most of its competitors do not offer.
• The company also offers unlimited music offers that surpass more than one million songs and several stations and playlists. This enables the company to attract more customers to its services especially the young individuals who like music (Ginty, Vaccarello & Leake, 2012).
• The company offers reasonable discounts on most of its goods and services. As a result, the measure assists in increasing the firm’s sales thus, increasing its profits.
• Additionally,the corporation has an online lending library that allows members to access thousands of e-book titles per month.
• Amazon Prime account enables members to download an app that allows clients in most regions of the nation to shop from morning until late hours at night. Moreover, they can order for groceries which throughout the week.

Weaknesses

• The company is facing stiff competition from sellers of similar products. One of the notable people includes the Chinese who have flooded the online market.
• Most of the buyers target a specific category of items. Research indicates that most individuals buy toys, movies, movies, and books. These products usually attract a lower price.
• There are also some instances where the company has failed to meet the customers’ expectations for example, where someone gets an item that is not similar to the one displayed online.
• Lastly, many people are reluctant to embrace online trades and are ready to buy goods physically from the market.

References

Ginty, M., Vaccarello, L., & Leake, W. (2012). Complete B2B online marketing. Hoboken, N.J.: J. Wiley & Sons.

Kotler, P. T., & Keller, K. L. (2016). Marketing management (Custom 15th ed.). Upper Saddle River, NJ: Pearson, Inc. ISBN: 9780133856460.

Winer, R., & Dhar, R. (2014). Marketing management. Harlow, Essex: Pearson.

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