The first advertisement is titled Samsung Galaxy: Moving On by Samsung as they sell Samsung Galaxy. The message strategies in this advert are close-ended message and one-sided approach. The advert draws a logical conclusion about the importance of a Galaxy phone which is more efficient and entertaining compared to the model being used by the girl in the advert. The one-sided approach is seen in that the advert concentrates on the advantages of the Galaxy phone without highlighting its disadvantages. The type of appeal used in the Samsung Galaxy: Moving On advertisement is rational. It is informative in that the characters pay attention to detail with the intent showing the advantages of the Galaxy phone. The type of execution framework employed in the advert is lifestyle which shows consumers how Samsung Galaxy will improve the quality of their lives. The advertisement is designed effectively in that all its components such as message and appeal have been executed effectively.

The second advert is by Zara advertising Zara Woman Campaign. Its message strategy is open-ended approach in that the consumers are left to make an individual conclusion about the images being presented. The type of appeal in this advert is musical appeal since it features captivating music at the background as the models perform. The kind of exutional style is endorsement in that it features successful models from around the globe such as Lea, Kiko, Adut, Vittoria and Firah. The Zara Woman Campaign is not designed effectively. It does not tell the consumer about what is Zara Campaign and what is its objective. A person has to research the campaign to understand the advertisement.

 
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