Proposal Summary

Currently, organizations use social media as the key form of communication. Therefore, in most cases organizations need to be selective and strategic with the information its employees post on social media. This proposal contains a tutorial on issues people need to consider before posting information on the social media platform and guidelines organizations can use to formulate the social media strategies.

Description

The problem that most organization face is the inappropriate use of social media platforms by employees. A recent survey indicates that there is busy social media activity by employees in most organizations. Inappropriate conduct of employees includes breach of confidentiality, bullying, and harassment and posting negative comments about the company, employees or customers (Cavico, Mujtaba, Muffler & Samuel, 2013). An organization may face this problem due to lack of appropriate social media policy that could help in controlling the behavior of employees. Although employees have personal social media accounts, they sometimes post information that affects the reputation of the organization or coworkers. In this situation, the organization has a role to investigate and take disciplinary action.

The specific audience the tutorial targets are potential investors. Business professionals are the appropriate target because they need to get insightful and quality tutorials on issues employees should consider before posting information online. Similarly, since they are investors who would like to grow their businesses, they need to guidelines on formulating social media strategies.

The information in the tutorial includes key issues one should consider before posting on social media. First, an employee should consider if the information is relevant to the organization. If the information the employee intends to post is not relevant the mission of the organization, then it would be appropriate not to post. The content of the post should be valuable and reflect the mission of the organization (Cavico, et al., 2013). Second, the employee should consider the target audience. Citing Landers and Schmidt (2016), it is important to select the right audience so that the information posted might not have an adverse impact on the organization and other employees.

Regarding the guidelines on formulating social media strategy, the tutorial illustrates that an employer can prevent inappropriate use of social media platform by educating and communicating the policy to staff. It is significant for the employer to engage in appropriate social media venues and implement social media policy to supplement the policy on internet use (Landers & Schmidt, 2016). Also, the organization should encourage both positive and negative feedbacks from employees to increase their engagement. In a situation when the online actions of an employee violate the policy of the organization, an employer must intervene and take disciplinary action against the employee.

The benefits of this proposal to the target audience is that the tutorial will enable potential investors to employ an appropriate policy that would help to monitor and control the careless use of social media by employees. Also, the tutorial will assist in addressing the concerns of the organization through education and communication of policy thus transforming the organization.

Qualifications

I am a business student specializing in finance. Also, I am a content marketing professional, and my roles include helping organizations attract visitors and close customers. Previously, I worked at a tech software startup as a Chief Content Officer. My knowledge and experience in content marketing have enabled me to create tutorials for many organizations. I also participate in researching unique academic programs and determining the impact of emerging technologies on organizations.

Conclusion

Inappropriate use of social media by employees is an issue that the organization should be strategic in addressing. The reputation of most organizations has been compromised due to employee misconduct. This proposal provides insights into issue an employee should consider before posting on social media, and the guidelines organization should employ to control carelessness by employees. An employee should consider the relevant of the information he/she wants to post. Also, an organization should educate by communicating the social media policy to employees. Addressing the concerns of employees and organization by employing an appropriate policy is a good strategy that would help to transform the organization.

References

Cavico, F. J., Mujtaba, B. G., Muffler, S., & Samuel, M. (2013). Social media and the workplace: Legal, ethical, and practical considerations for management. Journal of Law, Policy and Globalization, 12(1), 1-46.

Landers, R. N., & Schmidt, G. B. (2016). Social media in employee selection and recruitment: Theory, practice and current challenges. Switzerland: Springer International Publishing.

 
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