A house is not an everyday purchase. A purchase is well planned for.  For a middle-income earner, buying a house will require a strategic decision.  The first step for the consumer is to consider how the purchase is going to influence the household budget.  This type of a transaction will require the reallocation of resources from some household budget items (Solomon, 2014). The consumer must consider how the decision is going to influence the household economic resources. The influence can be long run especially if the consumer decides to take a mortgage.  The budget range must be well defined at this stage.

The next step is the categorization of alternatives. There are many types and sizes of houses. The consumer will have to evaluate the type and size of house. At this step, the consumer will shop for the best considerable house affordable.  The budget range is incorporated in the house size decision (Solomon, 2014). In addition, things such as location, environment around, neighborhood and any other physical factor are considered at this age.

The next step is the decision making step. This is the crucial part because the decision made is final. After recognizing the budget range and the product specifications, the decision is then made. The decision making process incorporates other issues. This includes comparing the budget range with the ideal house size in different ideal locations (Solomon, 2014). The consumer evaluates the available alternatives and after incorporating all other factors such as family views, the decision to make a purchase is made. The consumer visits the seller and makes an offer. Consumers are rational. They will always try to minimize the cost of everything. The buyer and the seller will each make offers until a single decision is reached. The agreement is signed and the purchase is complete.

 
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