There are various macro-environment factors which affect Sherwin Williams Company. Changes in these external factors can affect the operation of the firm as well as other players in the industry. One of the external factors is the political factors which are a crucial factor that affects the profitability of Sherwin Williams. Politics plays a significant role in the specialty chemical industry. There are various policies which can be [passed to regulate the operation of the industry. The involvement of the military in the industry has significant effects on the operation of Sherwin Williams. Changes in taxation and trade regulations can also have substantial impacts on the operation of Sherwin Williams. Thus, changes in political factors can have significant effects on the functioning of the specialty chemical industry, where the company under discussion operates.

Another important macro-environment aspect which affects the operation of Sherwin-Williams Company are the economic factors. Changes in economic variables like inflation, investment, consumer spending, and aggregate demand can have significant effects on Sherwin-Williams Company. The specialty chemical industry growth rate will determine the performance of the company under discussion. Sherwin-Williams Company operates in various countries. As a result, the economic systems of the nations they carry out businesses in are a very important factor to consider. Changes in the macroeconomic factors can have a significant impact on the operation and profitability of the company.

Social factors form an essential part of the macro-environment of Sherwin-Williams. The culture of the population in which the company operates can have significant impacts on the operation of the industry. The perception and attitude of people towards specialty chemical is critical in influencing the industry. The entrepreneurial spirit of the population has significant impacts on the operation of the specialty chemical industry. It can affect the profitability and performance of Sherwin-Williams.

Technological factors also form an essential part of the macro environment of Sherwin-Williams. Technology plays a very important role in the specialty chemical industry. As a result, the players in this industry should conduct a proper analysis of the changes in technology being adopted in the industry. Additionally, this industry requires a lot of innovation; hence advancement in technology should be considered. The changes in technology can significantly affect the specialty chemical industry. It is also important for Sherwin-Williams to consider the rate at which the technology used in the industry is changing, to get a better chance to predict what is expected in the future. Thus, technology is a significant external factor which affects the operation of Sherwin-Williams, which is in the chemical specialty industry.

The chemical specialty industry has significant impacts on the environment. As a result, changes in environmental laws and regulations can affect the operation and performance of Sherwin-Williams. The company operates in different countries, which have different policies regarding the protection of the environment. There are changes in the environmental regulations in many nations, which are aimed to reduce the effects of pollution and climate change. As a result, Sherwin-Williams should do a thorough analysis of the policies in the area of operation, to determine if the company will be in a position to adhere to them or not  (Morrow and Dennis 162).

Sherwin-Williams should also consider the legal factors which may affect its performance. The company operates in many nations which have diverse rules. One of the main areas is the ability of the country to protect property rights. This will enable Sherwin-Williams to be able to safeguard its secrets in business, which can affect its profitability. The company should also consider the anti-0trust laws in the specialty chemical industry. This is a current change which has a significant impact on the operation of the industry.

For the company to cope with the changes in the macro-environment of the industry, it is essential to evaluate the changes taking place, and their impact on the operation of the companies. Additionally, players should monitor the speed of the implementation of the changes. This will enable the companies to come up with strategies which will be used to mitigate the effects of the changes on the operations of the industry. Players in the specialty chemical industry should carry out a thorough PESTEL analysis to determine the external factors which will affect their performance.

Question two

There is a lot of diversity in the specialty chemical industry. Players manufacture products which are used in various markets. The major segments of the industry are the industrial and institutional cleaners, specialty polymers, surfactants, electronic chemicals as well as flavors and fragrances. This shows that the chemical specialty industry serves a diverse range of markets  (Jenck, Frank, and Michael 548). In the recent past, there have been changes in the industry. One of the main ones is that initially, the markets for specialty chemicals were initially located in the developed regions like France, Western Europe, and North America. However, this has significantly changed in the recent past. Following the advancement in technology, the markets for specialty chemical are located in various regions. As a result, the industry should respond to this change by expanding its operation to the different areas of the world.  Another change in the industry is increased innovation. The operation in this industry requires a lot of research because the price of the specialty chemical is based on the effectiveness of the products. To cope with this change, the players in this industry should carry out a lot of research to improve the functionality of the chemicals (Ashford 73). Thus, the specialty chemical industry, where Sherwin-Williams operate has undergone a lot of changes, which the players should cope with.

 
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